3rd Annual Spring into Green Conference: Home GREEN Home
April 14, 2011, 5:30 – 8 pm |  April 15, 9 am – 5 pm
Hosted by the US Green Building Council – West Texas Branch

www.lubbockspringintogreen.org


Brad’s Opening Keynote Address:
Turning Drains Into Sponges and Water Scarcity Into Water Abundance
Date: Thursday, April 14, 2011
Time: 5:30 pm

Venue: LHUCA Ice House, at Louise Hopkins Underwood Center for the Arts
Address: 511 Avenue K, Lubbock, TX

This inspiring presentation shares eight universal principles of water harvest­ing along
with simple strategies that turn water scarcity into water abundance. They em­power
you to create integrated water­-sustainable landscape plans at home and through­out
your community. Rainwater harvesting is the process of capturing rain and making the
most of it as close as possible to where it falls. Greywater harvesting is the process of
directing water from household sink, bathtub, shower, and washing-­machine drains
into the soils of the landscape where the water is naturally filtered and reused to
generate more on­-site resources. The two work hand in hand, and can reduce our water
consump­tion by 30 to 50%! You’ll see examples enhancing local food security, passively
cooling cities in summer, reducing costs of living and energy consumption, controlling
erosion, averting flooding, reviving dead waterways, minimizing water pollution,
building commu­nity, creating celebration, and more.
Brad’s lecture is hosted by the US Green Building Council – West Texas Branch and is
made possible by the generous support of the CH Foundation and the Office of
International Affairs at Texas Tech University.
ICASALS, the International Center for Arid and Semi­Arid Land Studies at TTU, will
present its annual GREEN Award (Grass Roots Efforts to Ecologize Neighborhoods) to
the K12 educator who has created the best program to promote among his/her students
the importance of conserving the earth’s natural resources.
Brad’s talk will be followed by:
Reception and Exhibit – Eco-to-Go: ’57 to 2011
Time: 6:30 pm
Location: LHUCA Warehouses
602 Texas Avenue at Mac Davis Lane
Reception featuring 2011 eco­-friendly hybrids, electric cars, high-fuel­-efficiency models,
and the TTU solar-­powered vehicle. A classic ’57 Chevy will also be on display.
Land Arts Studio Display
This collection of documents, objects, and constructions by Texas Tech students is a
culmina­tion of their “semester abroad in our own backyard” examining the American
landscape through immersion, action and reflection. Students traveled 7000 miles
exploring natural & human forces that shape contemporary landscapes. Directed by
Chris Taylor, TTU College of Architecture.
For more information: Contact Jane Henry at juhenry@sbcglobal.net.
Schedule for  Friday, April 15, 2011
9:00 AM
LHUCA Fire House Theater
Jackie Brookner, Ecological Artist and Writer, Parsons School of Design, New York
Brookner will discuss her whole-systems approach, identifying nodal points where social,
cultural and ecological revitalization meet. She will showcase several planning and
envi­ronmental art projects throughout the US and abroad, as well as her work with
the Na­tional Park Service in the Pacific Northwest. Jackie Brookner takes an intensive
approach to community process, encouraging hands-­on participation that maximizes
collective creativity. Her Biosculptures ™ are vegetated water-filtration systems in
parks, public recreation sites, and along waterways.
Jackie Brookner is an ecological artist and writer who works collaboratively with
ecolo­gists, engineers, design professionals, communities and policy makers on water
remedi­ation/public art projects for parks, wetlands, rivers, and urban stormwater runoff.
She lectures internationally and has taught at the University of Pennsylvania, Harvard
Uni­versity, and Parsons School of Design, where she currently teaches. Jackie is the
reci­pient of numerous awards including The National Endowment for the Art, the New
York Foundation for the Arts, The Nancy Gray Foundation for Art in the Environment and
The Trust for Mutual Understanding.
9:45 AM
LHUCA Fire House Theater
Anna Clark and Alan Hoffman, Dallas, TX
Anna Clark is the president of EarthPeople, a consulting and communications firm that
implements profitable sustainability strategies. She is the author of the book “Green,
American Style” (Baker Publishing, 2010). Her ideas have appeared in The Christian
Science Monitor, The Dallas Morning News, D CEO, Greenbiz.com, USA Today,
Entrepre­neur Radio, Mother Earth News, and SustainLane.com.
Ms. Clark started her career as a management consultant for PricewaterhouseCoopers
and IBM. Since founding EarthPeople, she has used her passion for conservation
and organi­zational transformation to fuel her work with startups, non­profits,
municipalities, and Fortune 500 companies.
Ms. Clark holds a B.A. with honors in Government from the University of Texas at Austin
and completed a post­graduate internship at the U.S. Department of Commerce in
Buenos Aires. Today, she lives with her family in Dallas in one of Texas’ first residences
to earn a Platinum LEED certification from the U.S. Green Building Council.
Alan Hoffmann is the founder of the Alan Hoffmann Company, a sustainable builder
of residential and commercial properties. As a leader in the environmental building
movement, Alan has a long list of firsts that he has brought to the marketplace. He
was the first builder in 1995 to introduce Insulated Concrete Forms to North Texas. He
was also the first homebuilder in the area to use this proven system for the outside
walls of a single family home. Additionally, he built the first ICF homes in Dallas, Plano,
Ft.Worth, Mansfield, Terrell, Gunner, Lake Whitney, Rockwall, Oak Point, Flower
Mound, and Kerens, Texas. His company then went on to design and build the first two
homes that were certified by the US Green Building LEED for Homes program and they
were also the first two homes that were certified as Platinum in Dallas.
Alan’s homes have been featured on the Discovery Channel’s “Your New Home”
program for several episodes, the Veria Networks’ “Backyard Boomers”.
They have also been featured in North Texas USGBC Tours as well as the National
Homebuilders Association’s International homebuilders conference. The Alan Hoffmann
Company has also been voted by “D Home Magazine” as one of Dallas’ Best Builders
for four years running (2008, 2009, 2010 and 2011). “D Magazine also featured Alan
in their special issue entitled “Dallas Goes Green” and profiled him as one of the “good
citizens creating a sustainable city.”
In 2007, Alan was asked to assist in the creation of Dallas’ first Green Building
Ordinance. In helping shape this ordinance, he assisted in the creation of
comprehensive ordinance that addressed all new building projects in the city. With this
ordinance, Dallas became one of the first cities to address all types of structures in the
building environment. He has also been invited by the City to consult with city staff on
the implementation of the second phase of the ordinance which was enacted by the City
Council in 2008.
In 2009, for his efforts and the successes of his company, he received a Special
Recognition by the Mayor of Dallas’ Inaugural Environmental Award.
In August of 2010, Alan received four ARC awards from the Greater Dallas Homebuilders
Association for a home his company built in Dallas. The ARC awards are granted by
industry peers in recognition of excellence in various building categories.
He is a member of the US Green Building Council, the North Texas Chapter of the
USGBC, and the Greater Dallas Homebuilders Association on which he serves on the
board of the Dallas Division.
Alan’s mission is a focused effort to educate and inform the building community of
the merits and benefits of building green with the creation of sustainable homes and
communities for his clients.
For more information about Alan’s company visit www.concretehomestore.com.
10:30 AM
Coffee Break to visit with vendors
11:00 AM
LHUCA Fire House Theater
Dr. David Straus , Professor of Microbiology and Immunology, TTUHSC
Dr. Straus received his BS in Biology from Wright State University in Dayton Ohio in
1970. He received a Ph.D. in Microbiology from Loyola University in Chicago in 1974.
He performed post­doctoral studies in Microbiology at the University of Cincinnati from
1974 to 1975. He was an Assistant Professor of Microbiology at the University of Texas
Health Sciences Center at San Antonio from 1975 to 1981. He came to the Texas Tech
University Health Sciences Center (TTUHSC) in Lubbock, Texas in 1981 as an Associate
Professor of Microbiology. He is currently a Professor of Microbiology and Immunology
at TTUHSC. He has edited a book on Sick Building Syndrome and has published 180
papers on various topics in the field of Microbiology.
Before and after the lunch break be sure to visit:
LHUCA Warehouses

Eco-to-Go: ’57 to ‘11
2011 Eco­friendly hybrids, electric and fuel efficient cars
Including the TTU Solar Car plus a Classic ’57 Chevy

Plus the Land Arts Exhibit 2010
Students traveled 7000 miles exploring natural & human forces
that shape contemporary landscapes.
12:30 Noon
LHUCA Ice House
Keynote Address
Net Zero Energy Homes – Lessons Learned
Peter Pfeiffer, FAIA, LEED , Barley & Pfeiffer Architects, Austin
Using advanced green building SCIENCE strategies, Peter Pfeiffer has learned to improve
upon the real environmental value and profitability of building Green. His talk will in­
clude critiques of past projects that have been in operation long enough to yield mea­
ningful results. Through their unique background, architects such as Pfeiffer can create
smarter homes, working through the complexity of design decisions and appropriate
component selections that interact to affect health, durability, and conservation of
resources. Most importantly, Pfeiffer emphasizes that this must be done in such a way
that appeals to the buying public.
Pfeiffer is a LEED accredited professional Architect, Building Scientist and Real Estate
professional as well as a “hands­on” Property Manager who has spent the past 33 years
designing, developing and operating pragmatic high performance buildings and homes.
His Architecture firm, Barley & Pfeiffer Architects has been in the business of “Net­Zero”
energy homes since 2004. His firm has been widely recognized as a leader in Green
Build and their work has been published in such diverse venues as the Washington Post,
The New York Times, Fine Homebuilding and Better Homes & Gardens magazines.
Pfeiffer was honored as the “National Green Advocate of the Year” in 2003. He has
been active as a charter member of the NAHB Green Build subcommittee since its incep­
tion, and in the USGBC LEED for Homes program. In 2006 Pfeiffer was cited as one of
the 10 most influential residential architects of the past decade and in 2010 he was
nominated for the prestigious Hanley Award for his meaningful efforts to advance green
building in America.
2:00 PM
LHUCA FireHouse Theater
The Net Attraction Framework
Andrew Burleson, President, CNU­Houston, Houston
Andrew Burleson is the managing partner of Fourth Environment, LLC., a real estate
development and urban design consulting firm in Houston, Texas, specializing in historic
preservation, adaptive reuse, and urban infill development. Andrew also serves as
President of the Congress for the New Urbanism’s Houston Chapter. Since Andrew was
elected in August of 2009, the group has grown from an interest group of 6 people to a
full CNU chapter with over 175 participants.
www.cnu­houston.org
Cookie Break to visit with vendors
3:15 PM
LHUCA Fire House Theater
An Afternoon at the Energy Modeling Improv
Roy Gunsolus, AIA, LEED AP BD+C ­ HKS, Inc., International Architectural Firm, Dallas
Kim Shinn, Houston, TLC Engineering for Architecture
This session will be lively and interactive demonstration of how architects can
incorporate energy modeling into their design process to inform their schematic
phase design decisions. The architect and engineer presenters divide the audience
into competitive teams and engage them as participants in the design process,
demonstrating how software can influence building geometry, orientation, daylighting,
insulation, glazing etc., and lay the foundation for truly low energy intensity, high
performance green buildings. The win­ning team will almost certainly conclude the
session with a design that exceed today’s codes by at least 20 percent before ever
modifying any of the mechanical systems.
Roy Gunsolus, with over 26 years of experience, specializes in healthcare facilities. He
has managed over 4 million square feet of healthcare projects, including five replace­
ment hospitals, a multitude of additions and renovations, outpatient facilities, cancer
centers, etc. In addition, Roy serves as HKS’s Director of Sustainable Healthcare. He is
responsible for educating the firm’s healthcare staff as well as assisting with the
imple­mentation of sustainable initiatives. Roy is directly involved with several of the firm’s
sustainable projects including the SMDC Duluth Clinic First Street Building in Duluth,
Minnesota, the largest healthcare project to receive LEED® Gold certification in the U.S.
Other projects include Presbyterian Hospital of Flower Mound, Texas, a satellite hospital
that recently earned LEED® Silver certification and Children’s Medical Center of Dallas’
Specialty Care Center in Southlake, TX, striving for LEED certification. Additionally, Roy
has delivered speeches on sustainability at several conferences including the Healthcare
Building Expo Summit and the Design Futures Council Leadership Summit on Sustainable
Design and has served as a guest lecturer on sustainability at Texas Tech University.
Roy has also written several articles for professional journals including Health Facilities
Management and Medical Construction and Design.
Kim Shinn is a registered professional mechanical engineer and a Principal and Senior
Sustainability Consultant with TLC Engineering for Architecture (www.tlc­engineers.com).
He is an AABC Consulting Group (ACG) Certified Commissioning Author­ity. Kim is a
co­founder and Chairman Emeritus of the Middle Tennessee Chapter of the US Green
Building Council (USGBC), was the first Chair of the USGBC Chapters’ South East Region
Council, a member of the national Chapter Steering Committee and a mem­ber of the
national USGBC Board of Directors, serving in that capacity from 2006 through 2009.
Kim also served on the Greenbuild (USGBC’s national conference) Steer­ing Committee.
Kim is a 1978 cum laude graduate of Texas Tech University with degrees in engineering
physics and mechanical engineering. Kim is the author of several articles for and has
been frequently quoted in the popular and trade press, including the Asso­ciated
Press, The Tennessean, PM Engineer, Healthcare Building Ideas, Consulting-Specifying
Engineer, ASHRAE Journal, Environmental Building News, and Construction To-day. He
has been a USGBC LEED™ 2.0 Accredited Professional since May 2001.
4:00 PM
LHUCA Fire House Theater
Holding House: LEED Homes in Fair Park
Brent A. Brown, AIA, LEED AP, UT Arlington School of Architecture, bcWORKSHOP, Dallas
Brent A. Brown is a Dallas­-based architect working to bring design thinking to all
com­munities. He earned his Bachelor of Environmental Design and Master of
Architecture from Texas A & M University where he taught design. He later attended
Harvard Univer­sity’s Affordable Housing Program where he discovered an interest in
delivering more thoughtful, affordable solutions. He is the Founding Director of the
building community WORKSHOP where AIA/Dallas honored his work in 2007, 2008 and
2010 with Awards for Excellence in Community Design and Sustainable Design.
Recently, the U.S. Department of Housing and Urban Development in conjunction with
the American Institute for Archi­tects awarded his Congo Street Green Initiative the
2010 National AIA/HUD Secretary Award for “Community ­Informed Design.” Brent
assists Central Dallas CDC in the devel­opment of Citywalk@Akard, a 200 unit downtown
high­rise conversion project with 50 units dedicated to the formerly homeless and has
completed the design for the Jubilee Park Center where his work continues to involve a
community based approach empo­wering residents with a focus on social equity. In fall
of 2009, he was named the Founding Director of the newly established Dallas CityDesign
Studio. The Studio is an office of the City of Dallas in partnership with the Trinity Trust
Foundation. The CityDe­sign Studio will raise the design consciousness of Dallas, while
balancing social, eco­nomic, and environmental aspects of sustainability towards
enhancing livability for all Dallas residents. In November of 2009, Brent represented the
southwest region as part of the President’s Forum on Clean Energy and Public Health at
the White House. Joining Administrator Lisa Jackson of the Environmental Protection
Agency and Secretary Kath­leen Sebelius of the Department Health & Human Services
the forum discussed linkages between clean energy to immediate and lasting public
health benefits and the role of community design toward the promotion of healthier
lifestyles. More recent lectures include, the Environmental Protection Agency’s
Brownfield Conference in New Orleans, the USGBC Greenbuild Conference and Gulf
Coast Green 2010.